东北大学-工商英语

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东 北 大 学 继 续 教 育 学 院

 工商英语 试 卷（作业考核 线上1）  A  卷

学习中心：            院校学号：             姓名             

（共    4    页）         

Part I  Fill in the blanks with given words (10 points)

barcode, packaging, manufacturer, checkout counter, till display, stock, supplier, price, supermarket, specialist retailer

1.       A (  ) is the pay desk in a self-service shop.

2.       A (  ) is a pattern of thick and thin lines that represents information.

3.       A (  ) is firm which makes or produces goods.

4.       A (  ) is an electronic screen which shows you how much to pay.

5.       A (  ) is an agent who provides goods or services.

6.       The (  ) is used to protect goods and to present an image for them.

7.       The (  ) is the amount the goods cost.

8.       The (  ) is all the goods a retail outlet keep to sell to its customers.

9.       The (  ) is a shop which only sells one type of product, usually of high quality.

10.    The (  ) is a large self-service shop selling food and drink and also small household items.

Part II  Cloze Test (20 points)

The term e-commerce refers to all commercial transactions conducted over the Internet, including transactions by consumers and business-to-business transactions. Conceptually, e-commerce does not (11) from well-known commercial offerings such as banking by phone, "mail order" catalogs, or sending a purchase order to supplier (12) fax. E-commerce follows the same model (13) in other business transactions; the difference (14) in the details.

　　To a consumer, the most visible form of e-commerce consists (15) online ordering. A customer begins with a catalog of possible items, (16) an item, arranges a form of payment, and (17) an order. Instead of a physical catalog, e-commerce arranges for catalogs to be (18) on the Internet. Instead of sending an order on paper or by telephone, e-commerce arranges for orders to be sent (19) a computer network. Finally, instead of sending a paper representation of payment such as a check, e-commerce (20) one to send payment information electronically.

　　In the decade (21) 1993, e-commerce grew from an (22) novelty (新奇事物) to a mainstream business influence. In 1993, few (23) had a web page, and (24) a handful allowed one to order products or services online. Ten years (25), both large and small businesses had web pages, and most (26) users with the opportunity to place an order. (27), many banks added online access, (28) online banking and bill paying became (29). More importantly, the value of goods and services (30) over the Internet grew dramatically after 1997.

   11. A) distract           B) differ          C) descend      D) derive

   12. A) via               B) off             C) from       D) with

   13. A) resorted        B) resorted          C) served             D) appeared

   14. A) situates      B) lies                  C) locates            D) roots

   15. A) on                 B) for                  C) to                    D) of

   16. A) reflects         B) protects          C) detects            D) selects

   17. A) puts out        B) stands for              C) sends in          D) carries away

   18. A) feasible         B) sensible           C) responsible     D) visible

     19. A) beside           B) beyond           C) over                D) up

     20. A) appeals         B) allows             C) advocates              D) admits

     21. A) toward          B) until                C) after                D) behind

     22. A) insignificant B) optional          C) invalid            D) occasional

     23. A) communities B) compounds     C) corps               D) corporations

     24. A) largely          B) solely              C) only                D) slightly

     25. A) latter                    B) lately                     C) later                D) late

     26. A) provided              B) offered           C) convinced       D) equipped

     27. A) Instead         B) However        C) Nevertheless   D) Besides

     28. A) or                  B) though            C) but                  D) and

     29. A) widespread   B) different         C) flexible           D) productive

     30. A) proceeded           B) adapted          C) practiced        D) acquired

Part III  Please give the definition of following words or phrases. (30 points)

31. Retailing

32. Corporate Group

33. Franchising

34. Annual Report

35. Marketing

36. Takeover

37. Import

38. The Stock Market

39. Export

40. Recruitment

Part IV  Put the following passages into Chinese (20 points)

41. Governments can control international trade. The most common measures are tariffs and quotas. A tariff is a tax on imported goods, and a quota is the maximum quantity of a product allowed into a country during a certain period of time.

42. Coca-Cola's advertising has always attempted to reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents of professionals in many areas, and extensive testing and research are always done before deciding which advertisements will finally be used.

43. All companies try to gain the biggest market share possible，and compete aggressively with their main competitors to do this. Companies with the biggest market share for a product, the market leaders, may compete with their rivals on quality, image, brand loyalty or price.

44. When an investor buys a share, using the services of a specialist company or broker, he or she becomes a shareholder and owns a part of (or has a stake in) a company. Shareholders can make money by receiving dividends, paid as a proportion of a company's annual profits, and when the value of their shares increases.

Part V  Writing (20 points)

You have applied to a soft drinks company who wants to recruit some energetic, youthful people to its marketing department. You are very keen on the job, and think you have a chance because they say that experience is not essential, but enthusiasm(热情) and the desire to learn are. Write an application letter, saying that you are a right person for the job.