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[简答] 阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。 Themarketingmixconsistsof‘thefourPs’:providingthecustomerwiththerightproductattherightprice,presentedinthemostattractivepromotionandavailableintheeasiestplace.Theproductisnotjustanassembledsetofcomponents:itissomethingcustomersbuytosatisfyaneedtheyfeeltheyhave.Theimageandthedesignoftheproductareasimportantasitsspecifications.Thentheproductmustbepricedsothatitcompeteseffectivelywithrivalproductsinthesamemarket.Inaddition,theproductshouldbepresentedtocustomersthroughadvertising(e.g.TVcommercials,newspaperadvertisementsorposters),packing(e.g.design,labels,materials),publicity,publicrelationandpersonalselling.Finally,theproductmustbeavailabletocustomersthroughthemostcosteffectivechannelsofdistribution.Aconsumerproductmustbeofferedtoend-usersinsuitableretailoutlets,oravailableonhirepurchaseorbymailorder.1.Theauthorofthearticleintendstoexplaintouswhatthemarketingmixis.2.Customers’satisfactionmattersgreatlytoaproduct.3.Thepriceofaproductmustbeexactlythesameasrivalproductsinthesamemarket.4.Tomakeyourproductknowntothepublic,advertisingistheonlyconsiderationyouneedtotakeintoaccount.5.Aproductcanreachcustomers,accordingtothetext,throughretailoutlets,hirepurchase,mailorderandonlinesales.
发布时间:2022-09-12
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