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[简答]  二、阅读理解(每题10分)阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。  Thereareeighttraditionalfunctionsofmarketing:  Buying:Amarketerfocusesonbuyers’ needsanddesiresinordertodecidewhatproductstomakeavailable.Understandingbuyers’ behaviorisofgreatimportance.  Selling:Marketersusuallyviewsellingasapersuasiveactivitythatiscompletedthroughpromotion.Sellingincludespersonalselling,advertising,andothersellingmethods.Itisprobablythefunctionofmarketingthatwemostoftenseeinourdailylife.  Transporting:Transportingisphysicallymovingtheproductfromthesellertothebuyer.Marketersfocusontransportingcostsandservices.  Storing:Liketransporting,storingisanaspectofthephysicaldistributionofproducts.Storingincludeswarehousingactivities.Warehousesholdproductsforlongperiodssometimesinordertocreatetimeutility.  Grading:Gradinginvolvessortingproductsaccordingtosizeandquality.Thismakesbuyingandsellingeasierbecauseitreducestheneedforinspectionandsampling.  Financing:Formanyproducts,suchasautomobiles,fridgesandnewhomes,thepurchaseisfacilitatedwhenthemarketerprovidescreditthatmakesthepurchasingoftheproductpossible.  Marketingresearch:Throughresearch,marketersmayfindouttheneedfornewproductsandservices.Bygatheringinformationonaregularbasis,theycanbetterplan,carryoutandcontrolmarketingactivities.  Risktaking:Itinvolvesbearingtheuncertaintiesthatarepartofthemarketingprocess.Mostmarketingdecisionsresultineithersuccessorfailurethatisassociatedwithrisk. 1.Itisveryimportanttounderstandbuyers'behavior.2.Marketersusuallyusedifferentsellingmethods. 3.Marketersignoretransportingcostsandservices. 4.Bothtransportingandstoringaretheaspectsofthephysicaldistributionofproducts. 5.Marketersprovidecredit thatmakesthepurchasingofautomobiles,fridgesandnewhomespossible. 

发布时间:2022-09-12 0次
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