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[简答] 二、阅读理解(每题10分)阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。 Thereareeighttraditionalfunctionsofmarketing: Buying:Amarketerfocusesonbuyers’ needsanddesiresinordertodecidewhatproductstomakeavailable.Understandingbuyers’ behaviorisofgreatimportance. Selling:Marketersusuallyviewsellingasapersuasiveactivitythatiscompletedthroughpromotion.Sellingincludespersonalselling,advertising,andothersellingmethods.Itisprobablythefunctionofmarketingthatwemostoftenseeinourdailylife. Transporting:Transportingisphysicallymovingtheproductfromthesellertothebuyer.Marketersfocusontransportingcostsandservices. Storing:Liketransporting,storingisanaspectofthephysicaldistributionofproducts.Storingincludeswarehousingactivities.Warehousesholdproductsforlongperiodssometimesinordertocreatetimeutility. Grading:Gradinginvolvessortingproductsaccordingtosizeandquality.Thismakesbuyingandsellingeasierbecauseitreducestheneedforinspectionandsampling. Financing:Formanyproducts,suchasautomobiles,fridgesandnewhomes,thepurchaseisfacilitatedwhenthemarketerprovidescreditthatmakesthepurchasingoftheproductpossible. Marketingresearch:Throughresearch,marketersmayfindouttheneedfornewproductsandservices.Bygatheringinformationonaregularbasis,theycanbetterplan,carryoutandcontrolmarketingactivities. Risktaking:Itinvolvesbearingtheuncertaintiesthatarepartofthemarketingprocess.Mostmarketingdecisionsresultineithersuccessorfailurethatisassociatedwithrisk. 1.Itisveryimportanttounderstandbuyers'behavior.2.Marketersusuallyusedifferentsellingmethods. 3.Marketersignoretransportingcostsandservices. 4.Bothtransportingandstoringaretheaspectsofthephysicaldistributionofproducts. 5.Marketersprovidecredit thatmakesthepurchasingofautomobiles,fridgesandnewhomespossible.
发布时间:2022-09-12
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