成考院校在线答案
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">36、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">展示广告是报纸广告最重要的一种形式。</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">20、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">在广告学中<span lang="EN-US">,USP</span>是指独特的销售主张。</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="line-height:150%">37、<strong><span style="font-family: 等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:等线;mso-fareast-theme-font: minor-fareast;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi">广告达到指定目标的程度<span lang="EN-US">,</span>就是通常所包括的传播效果和销售效果</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;font-family: "Times New Roman",serif;mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( )</span><span lang="EN-US" style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height: 150%;font-family:Microsoft Yahei;mso-fareast-font-family:等线;mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:等线;mso-hansi-theme-font:minor-latin"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">10、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">现代广告业的主要内容是商业性广告<span lang="EN-US">,</span>经济广告或盈利性广告。</span></strong> <span lang="EN-US" style="font-size:12.0pt;mso-bidi-font-size:11.0pt;font-family:Microsoft Yahei;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast">()</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="line-height:150%">25、<strong><span style="font-family: 等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:等线;mso-fareast-theme-font: minor-fareast;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi">全国性和地方性的广告都可以在增刊上刊登广告。</span></strong><span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:150%; mso-ascii-font-family:Microsoft Yahei;mso-hansi-font-family:宋体">（）</span><span lang="EN-US" style="font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:150%; font-family:Microsoft Yahei;mso-fareast-font-family:等线;mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:等线;mso-hansi-theme-font:minor-latin"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">3、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">广告学中的外援通常包括营销和广告调查公司<span lang="EN-US">,</span>制作公司<span lang="EN-US">,</span>咨询顾问公司以及其他传播公司。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">27、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">坚持理论与实际操作相结合的方法是培养自己广告思想的基础。</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">39、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">创意的基准是具有真实性。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">6、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">企业定价不是根据品牌策略<span lang="EN-US">,</span>而是要研究消费者的收入状况<span lang="EN-US">,</span>消费习惯以及同类产品的市场定价</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">11、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">在传播时<span lang="EN-US">,</span>不同媒介的优缺点以及对社会公众的影响力会对广告效果产生很重要的影响。</span></strong> <span lang="EN-US" style="font-size:12.0pt;mso-bidi-font-size:11.0pt;font-family: 宋体;mso-fareast-font-family:等线;mso-fareast-theme-font:minor-fareast">()</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt"> <o:p></o:p></span></p>