成考院校在线答案
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">26、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">在中国原始社会已经有了原始的社会广告</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">17、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">一般来说<span lang="EN-US">,</span>面对消费者的广告<span lang="EN-US">,</span>大多侧重于感性诉求</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">35、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">对于商品经济不发达<span lang="EN-US">,</span>消费水平不高的国家和地区的理性购买行为<span lang="EN-US">,</span>以商品特点作为广告主题依然具有美好的前景。</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">15、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">影响销售效果的原因是多方面的<span lang="EN-US">,</span>测定广告效果必须要排除其他因素的干扰<span lang="EN-US">,</span>准确测量广告因素对销售的影响。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">40、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">购买类型是消费者购买行为的特点和表现。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">3、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">对于开车上下班的人<span lang="EN-US">,</span>广播是一种理想的到达方式<span lang="EN-US">,</span>这些广播时间就要驾驶时间<span lang="EN-US">,</span>他为很多广告主提供最好的目标受众。</span></strong> <span lang="EN-US" style="font-size:12.0pt;mso-bidi-font-size:11.0pt;font-family:Microsoft Yahei;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast">()</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">30、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">户外广告的内容必须真实合法。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">7、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">产品的市场周期对广告时效具有决定性的影响</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">32、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">多变型购买是消费者为追求新奇时髦风度等形成的一种购买类型</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">33、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">广告讯息可能需要特定的媒体和某种媒体载具来达到他的目标。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>