成考院校在线答案
- 2023-02-12 [单选] <p class="MsoNormal">14、<span style="font-family:宋体">消费者对于有些产品品牌差异明显，但消费者不愿花长时间来选择和估价，而是不断变换所购产品的品牌，这种购买行为称为（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">17、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">百科全书属于（ ）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">18、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">儿童智力玩具一般宜选择（ ）作为广告媒介。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">6、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">市场营销是个人和集体通过创造，提供出售，并同别人交换产品和价值，以获得（ ）一种社会和管理过程。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal">4、<span style="font-family:宋体">采用（ ）的模式的企业应具有较强的资源和营销实力。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal">1、<span style="font-family:宋体">当目标顾客人数众多时，生产者倾向于利用（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal">8、<span style="font-family:宋体">出现于不同行业之间的交叉与结合部分的市场机会，则称之为（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">13、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">一个市场是否有价值，主要取决于该市场的（ </span><span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> </span><span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> ）。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal">13、<span style="font-family:宋体">下面哪一个不是决定行业结构的因素？（ ）</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal">19、<span style="font-family:宋体">恩格尔定律表明，随着消费者收入的提高，恩格尔系数将（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>