成考院校在线答案
- 2023-02-12 [多选] <p class="MsoNormal">26、<span style="font-family:宋体">人员推销的基本形式包括（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [多选] <p class="MsoNormal">29、<span style="font-family:宋体">促销组合和促销策略的制定其影响因素较多，主要应考虑的因素有（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [多选] <p class="MsoNormal">23、<span style="font-family:宋体">当生产者对中间商激励过分时，会导致（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [多选] <p class="MsoNormal">25、<span style="font-family:宋体">同一社会阶层的成员具有类似的（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [多选] <p class="MsoNormal">21、<span style="font-family:宋体">确定生产者用户的需要是指通过价值分析，确定所需产品的（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [判断] <p class="MsoNormal" align="left" style="margin-bottom:7.5pt;text-align:left; line-height:150%;mso-pagination:widow-orphan;background:white">40、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">消费者购买过程是消费者购买动机转化为购买行动的过程。（</span><span style="font-family:黑体;mso-fareast-font-family:Microsoft Yahei;mso-bidi-font-family:黑体; color:windowtext"> </span><span style="font-family:Microsoft Yahei;mso-ascii-font-family: 黑体;mso-hansi-font-family:黑体;mso-bidi-font-family:黑体;color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2023-02-12 [判断] <p class="MsoNormal" align="left" style="margin-bottom:7.5pt;text-align:left; line-height:150%;mso-pagination:widow-orphan;background:white">40、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:Calibri;mso-hansi-font-family: Calibri;color:windowtext">促销活动通过运用大众媒体经常性的信息传播活动，不仅影响消费者短期的购买行为，对消费者长期的消费也有较大的影响。</span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">（</span><span style="font-family: 黑体;mso-fareast-font-family:Microsoft Yahei;mso-bidi-font-family:黑体;color:windowtext"> </span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2023-02-12 [判断] <p class="MsoNormal" align="left" style="margin-bottom:7.5pt;text-align:left; line-height:150%;mso-pagination:widow-orphan;background:white">39、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">向最终消费者直接销售产品和服务，用于个人及非商业性用途的活动属于直销。（</span><span style="font-family:黑体;mso-fareast-font-family:Microsoft Yahei;mso-bidi-font-family:黑体; color:windowtext"> <span lang="EN-US"><span style="mso-spacerun:yes"> </span><span style="mso-spacerun:yes"> </span><span style="mso-spacerun:yes"> </span></span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2023-02-12 [判断] <p class="MsoNormal" align="left" style="margin-bottom:7.5pt;text-align:left; line-height:150%;mso-pagination:widow-orphan;background:white">34、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">顾客价值和顾客成本共同决定了交换能否进行。（</span><span lang="EN-US" style="font-family:黑体;mso-fareast-font-family:Microsoft Yahei;mso-bidi-font-family: 黑体;color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2023-02-12 [判断] <p class="MsoNormal" align="left" style="margin-bottom:7.5pt;text-align:left; line-height:150%;mso-pagination:widow-orphan;background:white">37、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">营销调研中，调研人员一般先收集原始资料。</span><span style="font-family:黑体;mso-fareast-font-family:Microsoft Yahei;mso-bidi-font-family:黑体; color:windowtext"> </span><span style="font-family:Microsoft Yahei;mso-ascii-font-family: 黑体;mso-hansi-font-family:黑体;mso-bidi-font-family:黑体;color:windowtext">（</span><span lang="EN-US" style="font-family:黑体;mso-fareast-font-family:Microsoft Yahei;mso-bidi-font-family: 黑体;color:windowtext"><span style="mso-spacerun:yes"> </span><span style="mso-spacerun:yes"> </span><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>