成考院校在线答案
- 2023-02-12 [单选] <p class="MsoNormal">5、<span style="font-family:宋体">在对企业营销管理哲学的发展演变阶段进行划分时，人们一般把市场营销观念和（ ）称为新观念。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">7、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">向最终消费者直接销售产品和服务，用于个人及非商业性用途的活动属于（ ）。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">16、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">若要使购买者对定价工作增强信任感，同时感觉产品价格低廉，最好采用（ ）。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal">17、<span style="font-family:宋体">买的总成本包括货币成本和（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">6、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">“七喜”汽水突出宣传自己不含咖啡因的特点，成为非可乐型饮料的主导者，它采取的是（ </span><span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> </span><span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> ）定位策略。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [判断] <p class="MsoNormal" align="left" style="margin-bottom:7.5pt;text-align:left; line-height:150%;mso-pagination:widow-orphan;background:white">33、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">一般来说，产品一旦投入市场，就开始了他的市场生命，就具有生命周期。（</span><span lang="EN-US" style="font-family:黑体;mso-fareast-font-family:Microsoft Yahei;mso-bidi-font-family: 黑体;color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2023-02-12 [判断] <p class="MsoNormal" align="left" style="margin-bottom:7.5pt;text-align:left; line-height:150%;mso-pagination:widow-orphan;background:white">38、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">顾客让渡价值系统建立的实质是设计出一套满足顾客让渡价值最大化的营销机制。（</span><span lang="EN-US" style="font-family:黑体;mso-fareast-font-family:Microsoft Yahei;mso-bidi-font-family: 黑体;color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:黑体;mso-hansi-font-family:黑体; mso-bidi-font-family:黑体;color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2023-02-12 [判断] <p class="MsoNormal" align="left" style="margin-bottom:7.5pt;text-align:left; line-height:150%;mso-pagination:widow-orphan;background:white">36、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:windowtext">市场营销是企业整体活动的中心环节，又是评判企业生产经营活动成功与失败的决定要素。（</span><span lang="EN-US" style="color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:150%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal">1、<span style="font-family:宋体">企业销售人员在访问推销过程中可以亲眼观察到顾客的反应并揣摩其心理，不断改进（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal">2、<span style="font-family:宋体">分销规划实质上就是建立一个有计划的、实行专业化管理的（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>