成考院校在线答案
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">5、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">需要层次理论的提出者是（ </span><span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> </span><span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> ）。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal">10、<span style="font-family:宋体">包装是“无声的推销员”，说明了包装最主要的功能是（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal">11、<span style="font-family:宋体">某汽车制造商给全国各地的地区销售代理一种额外折扣，以促使它们执行销售零配件供应、维修和信息提供“四位一体”的功能。这种折扣策略属于（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal">14、<span style="font-family:宋体">企业决定同时经营两种或两种以上互相竞争的品牌，这种决策称为（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal">18、<span style="font-family:宋体">对于潜在需求，市场营销管理的任务是（ ）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;text-indent:0.0000pt;mso-char-indent-count:0.0000;line-height:150%;">20、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;">要提高产品价值，就必须把（ ）放在企业经营工作的首位</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;line-height:20.0000pt;">17、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;mso-bidi-font-family:'Courier New';font-size:10.5000pt;mso-font-kerning:1.0000pt;">如果某新产品顾客弹性小，而且具有试制期长和规模经济不显著等特征，那么该新产品定价策略适合于（ ） </span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoNormal">9、<span style="font-family:宋体">使用自有资金也应计算利息收入，这种利息从成本角度看是（<span lang="EN-US"> </span>）。</span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span></p>
- 2023-02-12 [单选] <p class="MsoNormal" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;line-height:20.0000pt;">34、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;mso-bidi-font-family:'Courier New';font-size:10.5000pt;mso-font-kerning:1.0000pt;">如果中间产品具有外部市场（完全竞争），中间产品转移价格应（ ） </span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>
- 2023-02-12 [单选] <p class="MsoPlainText" style="margin-right:0.0000pt;margin-left:0.0000pt;mso-para-margin-right:0.0000gd;mso-para-margin-left:0.0000gd;layout-grid-mode:char;line-height:20.0000pt;mso-line-height-rule:exactly;">28、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;mso-bidi-font-family:'Courier New';font-size:10.5000pt;mso-font-kerning:1.0000pt;">对劣等商品需求的收入弹性E是( )。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:1.0000pt;"> <o:p></o:p></span></p>