国家开放大学-商务英语3

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单元自测 5 试题及答案

题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索

[题目] — What kind of music are you going to have in the background?— Light ones.                      .

[题目]—I think a bus stop advertisement is a very wise chance to promote our products.—_________________.

[题目] They have signed the _______ to export textiles.

[题目]We usually keep a large supply _______ stock.

[题目]We will _____ an order with your company for digital cameras.

[题目]— What is your opinion for promotion of our products？

[题目] — Hello! __________________?— Hello, this is Michael from Tianjin Vanguard Trading Inc.

[题目]They are talking about how to make use of advertising to________ the products.

[题目] — May I suggest the sales start on or about October 1?

[题目]Too many debts in a company easily _______ bankruptcy.

二、 翻译 （每题 10 分）

1. Based on that, we’ll decide whether to run full-page ads. {A； B； C}

2. A sales department consists of many people who are based in different parts of the country or the world. {A； B； C}

3. I look forward to hearing from you by return. {A； B； C}

4. Although successful salespeople often have special talents and an outgoing personality, the skills they employ are used by us all. {A； B； C}

5. Export companies often have a separate export sales force, whose travel and accommodation expenses may be very high.. {A； B； C}

二、 阅读理解 （每题 10 分）

阅读下面的文章， 根据文章内容判断文章后的句子是正确（T） 还是错误（F）。

There are eight traditional functions of marketing:

Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.

1. It is very important to understand buyers'behavior.  

2. Marketers usually use different selling methods.

3. Marketers ignore transporting costs and services.  

4. Both transporting and storing are the aspects of the physical distribution of products.  

5. Marketers provide credit that makes the purchasing of automobiles, fridges and new homes possible.