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[简答] 阅读下面的文章,根据文章内容给题目选择正确的答案。 Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts. Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff. Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn’tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumersmaketheirowndecisions. Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful. Humorinadvertisingisalsousedtoattracttheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess. 1.What'sthetopicandmainideaofthepassage?A.SellingStrategy–SalesStaffB.SalesStaff–WhatSalesStaffShouldKnowC.SellingStrategy–HardSellandSoftSellStrategies2.Customersoften_________hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess.A.resistB.opposeC.object3.Examplesofsoftsellmentionedinthepassageinclude__________.A.tellingcustomershowgoodaproductisB.recommendingproductsamongfriendsC.puttingpressureoncustomerstobuyproducts4.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto__________.A.reducesellingcostsB.arousepeople'sinterestsC.avoidtheshortageofsalesstaff5.Accordingtothepassage,__________.A.softsellisexpensiveB.hardsellisrarelyresistedbycustomersC.softsellispreferredbybusinesscompanies
发布时间:2022-09-12
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