成考院校在线答案
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">16、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">对于户外广告必须实行登记管理。</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">9、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">诸多强势频道广告时间段的整合<span lang="EN-US">,</span>包括今年一直收视表现很好的<span lang="EN-US">5</span>套<span lang="EN-US">8</span>套和<span lang="EN-US">10</span>套</span></strong> <span lang="EN-US" style="mso-bidi-font-size: 10.5pt;font-family:"Times New Roman",serif;mso-fareast-font-family:Microsoft Yahei; mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">27、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">社会广告是一个较为宽泛的概念<span lang="EN-US">,</span>早于商品广告生产。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">27、<strong><span lang="EN-US" style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">2006</span></strong><strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">年是中国广告业管理改革的关键之年。</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">14、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">广告策略要服从市场营销策略</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">11、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">在我国<span lang="EN-US">,</span>承接国内广告业务的代理费为广告刊播费的<span lang="EN-US">10%,</span>承办外商来华广告的代理费为广告刊播费的<span lang="EN-US">15%</span>。</span></strong><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;font-family:"Times New Roman",serif;mso-fareast-font-family:Microsoft Yahei; mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">28、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">广告主不同会使得广告方式的不同</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">23、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">广告已经成为了生活中不可缺少的一部分</span></strong> <span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">34、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">在广告传播中<span lang="EN-US">,</span>具有明显的服务性行业的一般特征。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan">38、<strong><span style="font-family:等线;mso-ascii-theme-font:minor-latin;mso-fareast-font-family: 等线;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi">媒体计划的制定<span lang="EN-US">,</span>除了特别强调确定传播信息的最佳途径之外<span lang="EN-US">,</span>他和媒体战略的制定是很相似的。</span></strong><span lang="EN-US" style="mso-bidi-font-size:10.5pt;font-family:"Times New Roman",serif; mso-fareast-font-family:Microsoft Yahei;mso-font-kerning:0pt">( ) <o:p></o:p></span></p>