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[单选]  二、阅读理解阅读下面的文章,根据文章内容,完成相应的选择题。(每题10分)  Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.  Step1:Organizefinancialinformation  Thefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.  Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.  Step2:Determinewhereyouwanttospendmarketingfunds  Afteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.  Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.  Step3:Assessdataandmakeappropriatechanges  Thefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.  Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing. 操作提示:通过题干后的下拉框选择题目的正确答案。Whatshouldthebudgetplanbebasedon?    A.Thecompany'sreliableexpense. B.Thecompany'sreliableincome. C.Thecompany'sreliablecost.2.Whatdoes“disposableincome”meaninPassage3?    A.Totalincome. B.Previousincome. C.Netincome.3.Youhavetobeclearof________________whenorganizingfinancialinformation.    A.theincomeandexpenses B.themarketingfund C.thebudgetmanagement4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_______________.    A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpend B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience C.theassetsyouhave,theproductandtheincome5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid______________.    A.usinglessthanyouearn B.usingmoneyunnecessarily C.usingmorethanyouearn

发布时间:2024-03-05 0次
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