在线题库
[单选] 二、阅读理解阅读下面的文章,根据文章内容,完成相应的选择题。(每题10分) Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget. Step1:Organizefinancialinformation Thefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth. Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo. Step2:Determinewhereyouwanttospendmarketingfunds Afteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience. Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience. Step3:Assessdataandmakeappropriatechanges Thefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse. Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing. 操作提示:通过题干后的下拉框选择题目的正确答案。Whatshouldthebudgetplanbebasedon? A.Thecompany'sreliableexpense. B.Thecompany'sreliableincome. C.Thecompany'sreliablecost.2.Whatdoes“disposableincome”meaninPassage3? A.Totalincome. B.Previousincome. C.Netincome.3.Youhavetobeclearof________________whenorganizingfinancialinformation. A.theincomeandexpenses B.themarketingfund C.thebudgetmanagement4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_______________. A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpend B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience C.theassetsyouhave,theproductandtheincome5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid______________. A.usinglessthanyouearn B.usingmoneyunnecessarily C.usingmorethanyouearn
发布时间:2024-03-05
0次